FIFA World Cup™ Trophy Tour by Coca-Cola visits Mexico and USA

The Trophy Tour has continued through the end of March, with fans in Guadalajara, Monterrey and Los Angeles able to see the iconic prize.

  • The FIFA World Cup™ Trophy Tour by Coca-Cola is continuing across North America

  • Guadalajara, Los Angeles, Monterrey and San Francisco Bay Area among the latest stops

  • 30 FIFA Member Associations welcome FIFA World Cup™ Original Trophy ahead of game-changing tournament in Canada, Mexico and the United States

The sixth FIFA World Cup™ Trophy Tour by Coca-Cola continued throughout March, with visits to FIFA World Cup 2026™ host cities Guadalajara, Los Angeles, Monterrey and the San Francisco Bay Area, among others.

The World Cup trophy is presented in Chichen Itza, Yucatan state, Mexico, on March 20, 2026. The World Cup trophy was presented at the world famous Mayan landmark, one of the seven modern wonders of the world, as part of a country-wide tour ahead of the upcoming 2026 World Cup football tournament to be held in Mexico, Canada and the United States. (Photo by Carl de Souza / AFP via Getty Images)

After getting under way in Riyadh, Saudi Arabia on 3 January, the iconic prize has also been recently seen by eager supporters in Chichen Itza, Chihuahua, Las Vegas, Leon, Merida, Mexico City, Puebla, Queretaro and Veracruz during the ongoing North American leg.

SAN FRANCISCO, CALIFORNIA - MARCH 30: People take photos at the FIFA Fan Mart during the The FIFA World Cup™ Trophy Tour by Coca-Cola on March 30, 2026 in San Francisco, California.  (Photo by Eakin Howard - FIFA/FIFA via Getty Images)

Prior to the North America leg, the World Cup Original Trophy travelled to 31 cities across 27 countries over 55 days.

SAN FRANCISCO, CALIFORNIA - MARCH 30: People wait in line at the FIFA Fan Mart during the The FIFA World Cup™ Trophy Tour by Coca-Cola on March 30, 2026 in San Francisco, California.  (Photo by Eakin Howard - FIFA/FIFA via Getty Images)

The World Cup Original Trophy has been accompanied by FIFA Legends, including Bebeto, Roque Junior, Edmilson, Vincenzo Iaquinta, David Silva and Fernando Llorente in Mexico, as well as Alessandro Del Piero and Gilberto in the United States.

MONTERREY, MEXICO - MARCH 14: Spanish former footballer David Silva poses with the FIFA World Cup trophy during the FIFA World Cup Trophy Tour, at BBVA Stadium, in Monterrey, Mexico on March 14, 2026. (Photo by Pepe Macias Nicanor/Anadolu via Getty Images)

Starting in Mexico, the North American tour began on 26 February and will run until 8 June, taking in 41 cities across host nations Canada, Mexico and the USA. The FIFA Fan Mart experience will be present in over 20 cities, including Chicago, Austin, New Orleans and Oklahoma City.

LOS ANGELES, CALIFORNIA - MARCH 25: Fans receive giveaways at the FIFA Fan Mart as they attend FIFA World Cup Trophy Tour 2026 on March 25, 2026 in Los Angeles, California. (Photo by Kevork Djansezian - FIFA/FIFA via Getty Images)

In total, the FIFA World Cup Original Trophy will visit 30 FIFA Member Associations across 75 stops and more than 150 tour days, giving fans around the world a once-in-a-lifetime chance to see football’s most-coveted prize. The Canada leg will begin on 10 April in Vancouver.